Today most businesses are using Facebook advertising for their business. Not only is Facebook advertising cost-effective, and if you do it right, it will help your business to grow.

One of the problems I have seen is that many business owners do not know which objectives to choose for their Facebook ads. If you choose the wrong objective, it can result in a low return on your investment and wasted money.

Let's take a look at the available Facebook ad objectives that will assist you in understanding which objectives will make the most sense for your business.

What are the available ad objectives for Facebook ads?

You can choose between 11 ad objectives when creating a Facebook ad; all of these objectives are divided into three categories: 1. Awareness, 2. Consideration 3. Conversion

Brand Awareness

Usually, ads like this will not get a high click-through rate because their goal is set to make people aware of your brand. Brand awareness is best utilized to attract new customers as the first step in a campaign.

Reach

If you want or need your ad to be seen by as many people as possible in your target audience, then this is the option for you. Please remember that you may not get a ton of engagement here, but your ad will definitely appear in your target audience's news feed.

Traffic

Traffic ads are designed to drive more traffic to the URL you want, which is usually a link to your website or a specific page of your website. Because Facebook only tracks the number of clicks on your links, you will need to track conversions separately.

Engagement

Comments, likes, and shares all form part of Facebook engagements; if you want people to interact with your content, then this is the objective you should choose.

Apps Install

If you have an app to sell or want to promote, the main objective for you would be to choose App Installs.

Video Views

If you have a promotional video and you want more people to watch your video. This option is great for demo videos and explainer videos of products.

Lead Generation

If you have a great lead magnet to promote, this lead generation objective is ideal for you because it allows people who see your ad to opt-in and get your lead magnet without having to leaf Facebook.

Messages

This ad objective is a great way to get more people to message you for business in your target audience. This option can also be useful in initiating conversations, answering questions and nurturing leads.

Conversions

This ad objective is excellent if you want people to take a specific action, like adding an item to your cart, buying a product or RSVPing to an event that you created. This ad objective will work great if you target people who are already familiar with your brand.

Catalogue Sales

Catalogue sales is another ad objective that may be effective when you target people who already know your brand and what you have to offer. This can be used to connect your product catalogue to Facebook and to display specific products to your audience.

Store Visits

Before using this ad objective, you need to make sure that your business location in Business Manager is accurate. This ad objective can help your store attract more local customers.

Now, let's discuss the right ad objective for your business.

Brand awareness is a good objective, especially if you keep a close eye on your competitors, and you notice that they have more brand recognition than your brand. Always make sure that the ad you create is an effective brand representation of your brand's personality, ethics, and voice of your business.

Unless you have a large audience, the reach ad objective isn't ideal for you. This objective aims to reach as many people as possible. If you have a local or small business, I suggest moving away from this option.

If you want more people to visit your website, the traffic ad objective is what you are looking for. However, it is necessary that you make sure you have a well-designed landing page before you spend any money on traffic. Remember once a person clicks on your link, you need to give them a reason to stay on your website.

The most targeted ad objective is store visits for local businesses. If you decide to use this ad objective, you need to make sure that your location information is up-to-date. Remember to always target your ad to people living in a small radius from your business. This will ensure you don't spend money on reaching people who are too far away.

Catalogue sales may be useful if you have an online store. It can help you show your most popular products in front of your audience. Targeting will be essential. Please remember that you should use this ad objective with people who are already familiar with your brand or products.

If you want to use the message objective, it is essential to monitor your messages and respond quickly when people message you. A slow response time can do more harm than good.

When you visit the Ads Manager page on Facebook, you will find additional information to guide you through creating your ad. To ensure that you get the best results, remember to choose the ad objective carefully to align with your business growth goals.