Now more than ever your website should be working for and not against you.

One of the most important things every website should be is SECURE. I cannot stress that enough. I personally click away from any website that is not secure.

You would be so surprised at how many professional people have websites that absolutely suck!... If you decided to give your website to your 16 year old nephew to develop or if you are a florist who has no clue but developed your own website ? then please don?t complain if your website is not bringing in business.

So what should every website have?.

1.    It should convert your visitor into a customer

2.    Easy to navigate

3.    Your website should tell your visitors what you do, what you offer and what is in it for them.

4.    Have a few testimonials

5.    Have a video

6.    Have a clear call to action

That is why every second on your website should count. Everything on your website every word, every button every image ? needs to have a meaningful purpose.

You want your visitors to feel welcome ? so please offer them relevant information right away and in so doing you will be valuing their time.

Social media has become a big player in many business marketing strategies, which is why it is so important to ensure that the website is well integrated with the various social media channels. 

Using social media in your company's digital marketing strategies would help you draw

more traffic to your blog, increase your search engine rankings, and help boost your sales.

Make sure you take the time to think about what kind of content your target audience would enjoy and take the required steps to enhance the quality of the content you are creating to create a more engaging website.

The development of a social media-friendly website ensures that the website interacts successfully with growing social media channels. This means that you need to relate to the networks of social media to help you build unity and eventually communicate with your target audience and clients.

Implementing these five tips through your website and social media strategy will guarantee that your website will attract more visits and gain more views and shares, which will help you broaden your online presence and reach a wider public.

While it seems simple enough, it takes some thought and preparation to build a website that is socially optimised. Unfortunately, you can't just add a few social sharing buttons to and call your website a day.

Social networking has become a significant player for many business marketing strategies, which is why ensuring that the website is well integrated with the different social media channels is so critical. Using social media in the digital marketing strategies of your company will help you draw more visitors to your blog, increase your rankings on the different search engines and help boost your sales.

To boost customer engagement on your site, test factors like where to place the sharing buttons and which kind of message best encourages interaction from your customers.

These days, most sites have Google Analytics or other research tools at their disposal, but very few companies are actually using these tools to track their social media traffic, or to gain a better understanding of how visitors are actually engaging with their site. Making simple changes, like using more direct language, can often boost the social activity on your site.

Companies that refuse to test and adjust their social optimization strategies will find that the engagement from visitors quickly fizzles out leaving their competitors to gladly connect with their former fans.

Organizations who fail to check and change their techniques for social management will find who customer interest easily fizzles out thus losing business to the competition.